The conceptual development of the Armenian pavilion in the "ethnoteck" style, appearing under the ambitious slogan "Innovative Minds".Along with the conceptual development of the pavilion and its content, the company developedthe logo of the pavilion in the form of a QR code, created promotional and educational videoclips about Armenia, designed print materials, and carried out a large-scale PR campaign toattract the attention of the public.Through the efforts of our company, cultural and historical physical objects were exhibited in thepavilion, while the AR and VR technologies helped to win the interest of the visitors.Armenian National DayArmenian National Day was celebrated on January 30, 2022 in the scope of the worldexhibition. A number of events included:

- A concert by the Armenian State Symphony Orchestra directed by Sergey Smbatyan
- Performance by "Friendship" Dance Ensemble led by Arsen Mehrabyan
- A solo concert by Arto Tunchboyajian