"Yerevan" was a cultural, educational and informative and entertaining publication about the unique nature of Armenians and Armenia. Bright and distinct style is the absolute thematic priority of the publication. Stories came from individuals who revealed their personalities and shared memories about their most distinguished contemporaries.

"Yerevan" was a magazine free of stereotypes; to a certain extent, a destroyer of stereotypes, offering a new perspective on one's own self and the world. It featured original creative project on the same wave with the trends, discoveries and sensations of the time. All our past, present and future in one place.

Since 2006, the magazine was also published in English.